For several years we’ve partnered with Google to develop an ongoing, product-driven brand campaign that could demonstrate Google’s everyday helpfulness through product UI storytelling. In that time, our team has produced 100+ unique creative ads across an ambitious list of product features.
Created initially to highlight the continuously new and more powerful features of the Google Search App, the work proved so successful at driving both awareness and usage that it has now been adapted to include additional products including Maps, Photos, Shopping, Lens, and more.